onsdag den 29. juli 2009

Virgin & Twitter

Virgin Australia challenged three Twitter users to promote its Oz to LA short break by sending a barrage of minute by minute tweets throughout the trip. The whirlwind tour of LA culminated in 4,320 tweets over 72 hours, after a competition selected three friends to take part in the trip and keep followers up to date with their every move. The twitter feed at http://4320la.com was so popular it picked up around 200 new users a millisecond and had to switch to a bigger server to cope with the demand. Via Droga5, Sydney.