onsdag den 24. juni 2009

Battle of the sexes in cyberspace

BBDO has pointed out the differences between the different sexes use
of the internet. Male's focus on the primary objective - getting the
job done, while women see the Internet as a new magazine used to get
inspired of trying out new things. This notion is of the ad most
importance when you communicate online. Target your communication and
direct both creative and media
We expireence a growth of women over 55 on facebook- which stresses
the notion that the primary use of the Internet for women is social
oriented while male is more focussen in solving a problem or finding a
solution.


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