The microsoft thought on advertising 2009

The microsoft thought on advertising 2009 cannes is basically the
notion on the three screen communication. Thus a somewhat narrow
thought in regards to integrated communication. Not to shout it too
loud as a digital individual - but there is more to media than the
pure digital approach. Basically the three screen notion in
communication on the digital platforms - pc, mobile and xbox.
Of cause the future is digital - but i must stress that digital, as
well as non digital innovation, must have the consumer as the sole
focus. The digital innovation must add value to the consumer - making
life easier.
So the three screen notion must add value to the consumer
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